hibi’s 10 Minute Aroma Ambergris is a fusion of sweetness, oriental passion and wildness.
hibi’s story started in 2011 with the idea of incense that could be lit like striking a match. A collaboration between two traditional industries: the incense of Awaji Island and the matches of Harima.hibi means ‘day to day’, or daily, in Japanese. The product was given this name with the hope that you will carry hibi incense with you every day and freely enjoy its fragrance, matching each day’s mood or occasion.
The logo’s design combines two of the Chinese characters, ‘日’ (day), set next to each other.